Porter's Five Forces

Frame an industry's competitive intensity and profit potential before diving into company-specific analysis. Rate each of the five forces with sourced evidence and rationale, synthesize an overall attractiveness judgment, and save a new time-stamped version as reporting changes — rather than overwriting your prior assessment. Not a Heuer/Pherson SAT technique — an imported competitive-strategy framework from Michael Porter, useful for scoping the external environment before an MCIM or ACH.